You can now purchase Apple's Mac OS X 10.7, aka Lion, on a flash drive for $69 – and, yes, it's the exact same operating system that's available at the online Mac Store for $29.99.
The USB thumb drive is available through Apple's online store, where Apple explains that the $69 lets you install the company's new OS without a broadband connection. That's a $40 convenience free.
Apple doesn't note the size of the flash drive upon which Lion resides, but the Mac App Store download weighs in at 3.49GB, so we're betting that their slim, oh-so-sexy, Apple-branded thumb drive is a 4GB model.